Connecting users to 99 Yards Academy
99 Yards Academy is an online fashion learning platform that stands as a transformative force in fashion practical education and execution resources, offering a comprehensive platform that overcomes barriers of cost, geography, and time with affordable, flexible, and accessible learning tailored to each individual and resources to execute with..
User Research
Information Architecture
Interaction Design
UX Writing
Usability Testing
Prototyping
Result
After website was launched
+1,000+ mobile app waitlist signups in 4 weeks
The Problem
The pre-launch phase of the 99 Yard Academy mobile app presented several key challenges that needed to be addressed through the website:
Lack of Awareness:
Most potential users are unaware of the app’s existence and the unique benefits it offers to aspiring and current fashion professionals and business owners.
Engaging User Interest:
There is a need for an engaging platform to effectively capture user attention, communicate the app's value, and collect email signups for the waitlist.
Building Trust and Credibility:
As a new product, the app must overcome skepticism by establishing credibility through compelling storytelling, professional branding, and social proof such as testimonials or endorsements from industry experts.
Target Audience
Information Architecture
Wireframes
Initial Sketch of Early Design
Initial Landing Page Design
Final Design
A UI that reflects the updated brand aesthetic
Bold typography, a refined color palette, and photography showcasing fashion in dynamic, aspirational contexts.
A demo preview of the mobile app
Highlighting the product’s core features and giving visitors a tangible sense of the user experience.
Expanded informational sections
Clearly outlining 99 Yards Academy’s role as a modern, flexible alternative to traditional fashion education, including benefits, curriculum highlights, and mentorship opportunities.